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2024-2025 Academic Catalog 
  
    May 17, 2025  
2024-2025 Academic Catalog
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MKTG 3161 Principles of Marketing


An introduction to the basic principles of marketing and the marketing environment, with a focus on development of an understanding of ethical planning, implementing, and controlling marketing activities in a global environment.

Credits Hours: 3

Prerequisite: ECON 2100  or ECON 2106 .



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