Marketing B.B.A.

Core IMPACTS Requirements

Satisfactorily complete each of the Core IMPACTS general education requirements, as listed in the Core IMPACTS (General Education Curriculum)  section of this catalog.

Field of Study Requirements

Satisfactorily complete each of the following courses, which serve as prerequisites or preparatory work for your major classes. Some courses may also be used to fulfill Core IMPACTS requirements. Students who use these courses to fulfill both requirements will have more hours of general electives. Courses in this area must be completed with a grade of C or better.

• ACCT 2101 Accounting Principles I
• ACCT 2102 Accounting Principles II
• BCOM 2285 Prof Writing & AI Prompting
• CBIS 2220 Principles of Info Systems
• ECON 2105 Principles of Macroeconomics
• ECON 2106 Principles of Microeconomics

Major Requirements

Optional Concentrations

Electives

Additional Degree Requirements

Satisfactorily complete all graduation requirements  listed in the academic policies section of this catalog.

Earn a grade of C or higher in all courses in the Marketing Major and Marketing Elective Requirements listing, all Field of Study courses, and all Common Business Knowledge courses. Common Business Knowledge courses are ACCT 2101 , ACCT 2102 , BCOM 2285 , BUAD 2172 , CBIS 2220 , ECON 2105 , ECON 2106 , FINC 3131 , LENB 3135 , MGMT 3101 , MGMT 3141 , MGMT 3165 , LOGS 3180  , MGMT 4195 , and MKTG 3161 , and the course taken to fulfill the international business requirement.

The senior exit requirement for Marketing majors is completed through the Major Field Test, which will be taken in the same semester as MGMT 4195 . Students are also required to complete a College of Business & Technology exit survey, which will be distributed via email during the student’s last semester of enrollment.