Graduate Catalog 2018-2019


MKTG 5161 Mktng and Distribution Theory

An analysis of the basic principles of marketing and its environment, with a focus on development of an understanding of ethical planning, implementing, and controlling marketing activities on a local, national, and international scale.


MKTG 5165 Small Business Institute

Prerequisite: Permission of instructor and graduate director. A hands-on experience concerned with the problems and responsibilities of starting and operating a small business. Students work in teams, consulting with small businesses and/or entrepreneurs on actual business problems. Graduate students are often used as team leaders.


MKTG 5980 Study Abroad

Prerequisite: Acceptance into a Georgia College & State University exchange program and permission of the Director of International Services and Programs. An individually designed and planned learning experience in the student’s major program of study at an institution abroad. Specific credits to be determined in advance of registration and study. Grading to be based on evaluation reports of the exchange institution. The course may be used to fulfill major requirements limited only by the program specific requirements of a discipline or the guidelines of the Georgia College & State University Study Abroad or Exchange Programs.

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