Undergraduate Catalog 2016-2017

MKTG 4999 Undergrad Research-Marketing

(Prerequisites: MKTG 4161, a "B" or better in MKTG 3161, Junior Standing, Marketing Major, and permission of the Chair and Instructor). This course counts toward the Marketing major. Undergraduate Research in Marketing is an elective course for Marketing majors who have already completed several marketing classes. It provides students an opportunity to work with a Marketing faculty member to produce an academic research article through investigation of a topic of special interest. Students will be required to provide both a written and oral presentation of their research efforts, including a presentation made by the students to the marketing faculty at the end of the research project.