Undergraduate Catalog 2016-2017

MKTG 4198 Strategic Marketing

Prerequisites: MKTG 3161, MKTG 3162, MKTG 4161, MKTG 4166, and last semester senior standing. A study of the marketing environment. Application of the development of marketing plans and strategies that integrate ethical and social responsibility across a range of marketing problems including the four P's of marketing, global, and service issues, through the use of cases and hands-on experience with real clients.