Undergraduate Catalog 2016-2017

MKTG 4166 Marketing Advertising and Comm

Prerequisites: C or better in MKTG 3161 and Junior Standing. A study of the theoretical and practical aspects of effective marketing communication as a means of market promotion. The course utilizes an integrated marketing communications perspective (IMC). Students learn through hands-on experience the importance of coordinating all of the promotional mix elements to develop an effective integrated communications proposal.