Undergraduate Catalog 2016-2017

MKTG 4163 Entrepreneurial Launch

Prerequisites: minimum Junior standing. In thi scourse students will develop a business plan for a viable market idea, service, or product. Students will work through the conception, design, research, prototyping, vetting, and pitching of a new venture. The plan will provide the complete details necessary for implementation and preparation of the launch of a start-up business.