Undergraduate Catalog 2016-2017

MKTG 4161 Mktg Rsch and Decisions System

Prerequisites: MGMT 3101, "C" or better in MKTG 3161. A study of the development of the basic methodology in research design for primary and secondary data, including requirements for collection, analysis, editing, coding, and presentation of data to support marketing decisions. Designated as research course for majors in Marketing.