Undergraduate Catalog 2016-2017


MKTG 3161 Principles of Marketing

Prerequisites: ECON 2100 or 2106. An introduction to the basic principles of marketing and the marketing environment, with a focus on development of an understanding of ethical planning, implementing, and controlling marketing activities in a global environment.


MKTG 3162 Consumer Behavior

Prerequisite: "C" or better in MKTG 3161. A study of the consumer decision making process and the factors which influence it. Psychological, sociological, economic and cultural anthropological factors are examined. Their impact on marketing formulation, both domestic and international, is emphasized.


MKTG 3167 Retailing

Prerequisite: "C" or better in MKTG 3161. A study of the retail strategy as it helps form the philosophy, objectives, activities, and control mechanisms for a retailer.


MKTG 3168 Sports Marketing

Prerequisite: C or better in MKTG 3161. An introduction to sports marketing and management with emphasis on activities designed to meet the needs and wants of sports consumers through exchange processes. A study of the foundation of sports marketing theory.


MKTG 3170 Professional Selling

Prerequisite: "C" or better in MKTG 3161. A study of the methods of selling. Topics covered include analysis of prospects, behavioral aspects of the persuasion process (including approach and presentation skills), methods of handling objections, techniques for closing sales and the salesperson's social, legal, and ethical responsibilities. Marketing Majors and Minors only may register.


MKTG 3180 Intl Marketing Environment

Prerequisites: ECON 2105 and ECON 2106. This junior level course introduces students to the global marketing environment. It discusses the differences faced in international marketing environments, the overall strategies companies can take, and the fundamental alternatives for operating abroad.