Graduate Catalog 2012-2013

WMBA 6050 Strategic Marketing

This course provides a study of the strategic managerial aspects of marketing given the growth of commerce over the World Wide Web. Topics focus on product, price, promotion, and place in the ethical planning, implementing, and controlling of marketing operations in this new e-commerce era. This course will involve students analyzing actual e-commerce experiences through case-projects and researching new opportunities for marketing on the Internet.