Undergraduate Catalog 2019-2021

Marketing B.B.A.

 

Degree Requirements

 

Core Areas A-E

Satisfactorily complete core Areas A-E, as listed in the Core Curriculum section of this catalog.  Accounting majors may take ECON 2105 and/or ECON 2106 in Area E and complete the remaining hours required in Area F with 1000-4000 level electives.  MATH 1401 is a prerequisite for MGMT 3101 and should be taken for Area D Math.

Total Credit Hours:42

Major Requirements

Business Degree Core Requirements

Satisfactorily complete each of the following courses:

BUAD 2172Business Ethics

3

FINC 3131Business Finance I

3

LENB 3135Legal Environment of Business

3

MGMT 3101Applied Business Statistics

3

MGMT 3141Principles of Management

3

MGMT 3165Oper Quality & Supply Chn Mgmt

3

MKTG 3161Principles of Marketing

3

MGMT 4195Strategic Management

3

Total Credit Hours:24

International Requirement

Satisfactorily complete one of the following courses. MKTG 4175 is preferred.

ACCT 3103Intermediate Accounting III

3

ACCT 3110International Accounting

3

BCOM 4283Global and Intercul Bus Comm

3

BUAD 3500Issues in Intl Business

3

CBIS 4215Electronic Commerce

3

ECON 3220International Trade

3

FINC 3240International Finance

3

LOGS 3181International Logistics

3

MGMT 4145International Management

3

MKTG 3180Intl Marketing Environment

3

MKTG 4175Intl Marketing Strategies

3

Total Credit Hours:3

Marketing Requirements

Satisfactorily complete each of the following courses:

MKTG 3162Consumer Behavior

3

MKTG 4161Mktg Rsch and Decisions System

3

MKTG 4166Marketing Advertising and Comm

3

MKTG 4198Strategic Marketing

3

3000-4000 level Business Electives, may include MKTG courses

6

Total Credit Hours:18

Marketing Electives

Satisfactorily complete two of the following courses:

MKTG 3167Retailing

3

MKTG 3168Sports Marketing

3

MKTG 3170Professional Selling

3

MKTG 3180Intl Marketing Environment

3

MKTG 4163Entrepreneurial Launch

3

MKTG 4164Sales Management

3

MKTG 4175Intl Marketing Strategies

3

MKTG 4176Services Marketing

3

MKTG 4505Special Topics

3

MKTG 4605Internship/Coop Education

1-9

MKTG 4805Independent Study

1-3

MKTG 4980Study Abroad

0 - 15

MKTG 4999Undergrad Research-Marketing

3

Total Credit Hours:6

Optional Concentrations

Human Resources Management Concentration (Optional)

Satisfactorily complete MGMT 4105 and six additional hours from the following courses:

MGMT 4105Human Resource Management

3

MGMT 4115Collective Barg/Labor Relation

3

MGMT 4125Compensation and Benefits

3

MGMT 4605Internship &/or Coop Education

1-3

Total Credit Hours:9

Logistics and Transportation Concentration (Optional)

Satisfactorily complete LOGS 3180, LOGS 3182, and three additiional hours from the following courses:

LOGS 3180Bus Log & Supply Chain Mgt

3

LOGS 3182Logistics Analytics

3

LOGS 3181International Logistics

3

LOGS 4505Special Topics

1-3

Total Credit Hours:9

Sales Concentration (Optional)

Satisfactorily complete MKTG 3170, MKTG 4164, and three additional hours from the following courses:

MKTG 3170Professional Selling

3

MKTG 4164Sales Management

3

MKTG 3167Retailing

3

MKTG 4505Special Topics

3

MKTG 4605Internship/Coop Education

1-9

LOGS 3180Bus Log & Supply Chain Mgt

3

Total Credit Hours:9

Electives

 
Total Credit Hours:9

Additional Degree Requirements

Satisfactorily complete all graduation requirements listed in the academic policies section of this catalog.

Earn a grade of C or higher in all courses included in the 24 hours of Marketing requirements section above.

 

 

Total Credit Hours: 120