Undergraduate Catalog 2019-2021

MSCM - Mass Communication

MSCM 0001 First Year Academic Seminar

An introductory overview of Mass Communication programs and the college experience. This course is repeatable for credit and does not count towards the total hours required for graduation.

1

MSCM 2201 Media Literacy

This course will focus on the ability to access, analyze, evaluate, and communicate the process of creating and interpreting media in a variety of forms.

3

MSCM 2205 Professional Media Writing

This course will prepare students to craft a professional copy across media platforms by improving technical elements of student writing. Prerequisites: C or better in ENGL 1102.

3

MSCM 2930 Practicum

Prerequisite:MSCM 3306 with grade of C or better and status as Mass Communication major. Participation in pre-approved on-campus media environment. This course is repeatable for credit.

1

MSCM 3300 Mass Media Law and Ethics

Prerequisite. MSCM 3306 with grade of C or better. Examination of the First Amendment, libel, slander, invasion of privacy, and copyright. Legal considerations in reporting on judicial and governmental activities.

3

MSCM 3301 History of American Journalism

Prerequisite MSCM 3306 with grade of C or better. An examination of the major developments in the history of American journalism.

3

MSCM 3306 MSCM Theory & Research

Prerequisites: MSCM 2201 and MSCM 2205 and MATH 1401 with grades of C or better. Corequisite: MSCM 3318 or MSCM 3352 or MSCM 3365. This course will introduce students to the theoretical principles and key research methods used in qualitative and quantitative mass communication research. Emphasis is placed on the development of skills in conducting research, data analysis, report writing and critically evaluating research.

3

MSCM 3320 Media Management

Prerequisites: MSCM 3306 with grade of C or better or permission of instructor. An examination of the management techniques in the media industry, including a review of trends in the organization of media industries and management roles in the industry.

3

MSCM 3323 Publication Editing

Prerequisite: MSCM 3306 with grade of C or better or permission of the instructor. The practice and study of newspaper editing, headline writing, page makeup and design, and theory and editing copy for use on radio and television.

3

MSCM 3326 Feature Writing

Prerequisites: MSCM 3306 with grade of C or better or permission of the instructor. The study of research and writing journalistic feature articles for publication in newspapers, magazines, and other media.

3

MSCM 3341 Media Interviewing & Listening

Prerequisites: MSCM 3306 with grade of C or better or permission of instructor. This course is designed to educate students on the various aspects of interviewing as a communication professional in industries such as journalism, public relations and media management. Ability to use the ear to gather information, interpret and produce a quality piece in reference to information gathered. Be able to recognize hidden messages in vocal variations or edited material. Develop the ability and necessary skills to be an interviewer or interviewee.

3

MSCM 3343 Media Design

Prerequisites: MSCM 3306 with grade of C or better. Course focuses on effective design techniques, producing graphics, and photo editing for informative and persuasive forms of communications. Skills include use of type, images, color, and industry design software packages.

3

MSCM 3345 Multimedia Storytelling

Prerequisite: MSCM 3306 with grade of C or better. Overview of various audio, visual and web production techniques and tools for application in various communication products. Explore the proper use of audio and visual equipment. Learn the ability to distribute material via the Web.

3

MSCM 3346 Electronic Editing

Prerequisite: MSCM 3306 with grade of C or better. Students will learn to recognize how electronic media, including, radio, TV, and digital audio/video distributed on the web are edited to inform/persuade.

3

MSCM 3350 Radio Operations

Prerequisite: MSCM 3306 with grade of C or better. This course will focus on the various departments of operation at a radio station while applying the practices to a local non-commercial radio station. Ethical, legal, and financial responsibilities of a station will also be topics of discussion.

3

MSCM 3351 Message Creation

Prerequisite: MSCM 3306 with grade of C or better. Course will educate students in the ability to develop a variety of messages across various platforms. Students will explore the theoretical foundations and practical production of messages, primarily within the public relations and advertising contexts.

3

MSCM 3352 Advanced Strategic Writing

Prerequisite: MSCM 2201, MSCM 2205, MATH 1401, all with grade of C or better. Corequisite: MSCM 3306. Explores the importance of writing in public relations, advertising, and media relations. Types of writing include news releases, public service announcements, speeches, fact sheets, commercials, internal publications, multimedia briefs, and annual reports.

3

MSCM 3353 Strategic Planning

Prerequisite: MSCM 3306 with grade of C or better. Course educates students in managerial and strategic concepts with a focus on advertising and public relations industries. Emphasizes the larger aspects of how to direct and manage strategic communication. Topics explored will include management principles, creative vision, leadership, and planning.

3

MSCM 3355 MSCM Service Learning

Prerequisite: MSCM 3306 with grade of C or better. This course is designed to provide students with the ability to apply their acquired skills in mass communication to a real-world client. Students will also have the ability to explore the ideals of contributing to the local community. Each student will select an off-campus client to work with over the course of the semester.

3

MSCM 3356 University Media Service MSCM

Prerequisite: MSCM 3306 with grade of C or better. Students taking this course will learn how universities use media and media practitioners to further various strategic objectives. Students will gain "behind-the-scenes" knowledge and learn career-related opportunities in the field of higher education.

3

MSCM 3357 Preproduction

Prerequisites: MSCM 2201, 2205, 3306 all with grade of C or better. This course focuses on the preproduction and planning stages of video and television production. Students will learn the legal, ethical and critical processes of preproduction to include development of concepts; creating, analyzing and breaking down scripts; budgeting and scheduling; and industry legal standards for various video and television production platforms.

3

MSCM 3360 Web for Mass Communication

Prerequisite MSCM 3306 with grade of C or better. Emergent communication technology is a complex topic involving various tools, principles and implications. The course explores these aspects through the social, cultural and business influence of emergent communication technology. Additionally, the course serves as a crash course to learn social media tools such as social networking, podcasting, video sharing, blogging and microblogging, social bookmarking, wikis and other collaborative creation.

3

MSCM 3361 Strategic Campaign Comm

Prerequisite: MSCM 3306 with grade of C or better. Students will learn how to use strategic communication to persuade and inform audiences in various media outlets. Selected topics in communication campaigns; emphasis on application of theory in campaign contexts.

3

MSCM 3362 Crisis Communication

Prerequisite: MSCM 3306 with grade of C or better. This course will be an introduction to crisis communication theory and application. We will cover crisis communication theory, crisis management approaches, classic cases and the influence of various important factors (i.e. culture, political, financial) on crisis communication.

3

MSCM 3363 Issues in the Strat Comm Indus

Prerequisite: MSCM 3306 with grade of C or better. This course examines and gives students an in depth and critical review of current research and issues in the advertising industry. The legal, historical, and ethical implications of current issues in the industry and on society will be examined.

3

MSCM 3364 Strategic Media Planning

Prerequisite: MSCM 3306 with grade of C or better. This course provides an introduction to strategic media planning and buying, the process used to place messages in varied media in order to reach the desired audience.

3

MSCM 3365 Community Journalism

Prerequisites: MSCM 3306 and MSCM 2205 and MATH 1401, all with grades of C or better. Corequisite: MCSM 3306. Students will learn the skills needed to serve as a reporter, editor, or producer for cross-platform community news outlets. Students will analyze current and historical examples of great community journalism and its impact on diverse communities.

3

MSCM 3366 Investigative Journalism

Prerequisites: MSCM 3306 with grade of C or better or permission of instructor. Students will learn how to produce news from the watchdog posture of an ethical investigative journalist. Students will study important historical examples of investigative reporting across platforms.

3

MSCM 3367 Narrative Journalism

Prerequisites: MSCM 3306 with grade of C or better or permission of instructor. Students will produce original narrative content for student media; complete a documentary analysis; historical analysis and presentation; write weekly critiques of narrative journalism; produce an online site for their original work. Rubrics will be provided for each assignment.

3

MSCM 3368 Shooting for News

Prerequisites: MSCM 3306 with grade of C or better or permission of instructor. This course focuses on the management skills used in defeating economical, financial, ethical, and political challenges within a media organization. Students will be given an opportunity to apply skills in various media settings. Special Course Fee of $75 per class applies.

3

MSCM 3371 History of Broadcasting

Prerequisites: MSCM 3306 with grade of C or better. This course will provide students with an understanding of the development, legal, ethical and practical applications of broadcast over time. Students will explore the use of broadcast, the technologies involved, the diverse changes in the industry and propose future applications of broadcast.

3

MSCM 3372 Critical Analysis of the Media

Prerequisite: MSCM 3306 with grade of C or better. Students will take a qualitative approach in analyzing a specific media vehicle while developing an understanding of the processes and relationships constructed within that medium.

3

MSCM 3373 PR: Propaganda

Prerequisite: MSCM 3306 with grade of C or better. Students will analyze a specific medium using qualitative methods. A variety of case studies will be reviewed and discussions of current practices will help students identify relationships between content development and audience impact. Topics may include stereotypes/biases/cliche narrative structure, etc.

3

MSCM 3374 FCC/Broadcast Regulation

Prerequisite: MSCM 3306 with grade of C or better or permission of instructor. Students will learn the rules and applications of broadcast laws enforced by the FCC. A historical review and current exploration will be included.

3

MSCM 3375 Documentary Filmmaking

Prerequisite: MSCM 3306 with grade of C or better. Students will immerse themselves in documentary works and use their exposure to the process as inspiration for original productions.

3

MSCM 3376 Advocacy Journalism

Prerequisites: MSCM 3306 with grade of C or better or permission of instructor. Students will learn the distinction between objective process reporting and advocacy journalism while identifying the blurry distinction in today's media landscape. Students will learn how to write editorials, op-eds, and viewpoint-centered content.

3

MSCM 3378 Pitching for Multiple Screens

Prerequisites: MSCM 3306 with grade of C or better or permission of instructor. This course will analyze a variety of radio, television, cable and Internet programming. Program management roles, historical events, legal perspectives, aesthetics and current trends/topics will also be discussed.

3

MSCM 3379 Comparative Intl Media Systems

Prerequisite: MSCM 3306 with grade of C or better. This course is an introduction to media systems around the world and is designed to teach students how differing economic, political, social, and cultural systems in sovereign states produce different media structures. The course also will examine how globalization of media and new social media systems fostered by technological development are subverting, reinforcing, or otherwise changing national media systems. A case study approach will be employed. Media systems in the United States, China, Great Britain, France, Sweden, Lebanon, Ghana, and Mexico will be compared and contrasted both in historic and functional terms. Questions about ownership of media enterprises, control of media messages, and the nature of global audiences will be examined.

3

MSCM 4402 Senior Career Development

Prerequisite: Senior status and a minimum of four MSCM courses. This course will expose students to the career search process and opportunities in Mass Communication, portfolio and resume development, and interviewing techniques.

1

MSCM 4410 Newscast Production

Prerequisites: MSCM 3306 with grade of C or better or permission of instructor. Practical course in the production of a local news program. This course is repeatable for credit. Additional special course fee required; see semester course schedule for amount.

3

MSCM 4501 Strategic Campaigns

Prerequisites: MSCM 3306 and MSCM 3352, both with a grade of C or better, and 3 additional MSCM skills courses. Course is designed to apply strategic communication principles to a real-world client outside of the campus setting. Students will complete a campaign from conception through implementation.

3

MSCM 4502 Producing for Digital Media

Prerequisites: MSCM 3306 and MSCM 3318, both with grades of C or better, and 3 additional MSCM skills courses. Course covers the study and application of convergent broadcast and electronic media concepts and theories. Students will produce a final project that incorporates all stages of video production to include research, scripting, shooting, editing and distributing the production. Special course fee; see schedule for additional information.

3

MSCM 4503 Enterprise Journalism

Prerequisites: MSCM 3306 and MSCM 3365, both with grades of C or better, and 3 additional MSCM skills courses. Students will produce a final project that requires extensive research, reaches a diverse audience, and incorporates new media technologies.

3

MSCM 4940 Independent Study

Prerequisite: Department chairperson's approval. Tutorial investigation of a topic of special interest. This course is repeatable for credit.

1 - 4

MSCM 4950 Special Topics

Topics of special interest not listed in the catalog. This course is repeatable for credit.

1 - 4

MSCM 4960 Internship

Prerequisite: Permission of instructor. Practical field experience in a supervised media setting. This course is repeatable for credit.

1 - 15

MSCM 4980 Study Abroad

See the International Studies section of the catalog for details. This course is repeatable for credit.

1 - 15