Undergraduate Catalog 2019-2021
Undergraduate Catalog 2019-2021 > Course Descriptions > MKTG - Marketing > 4000 > MKTG 4164
Prerequisite: MKTG 3161 and MKTG 3170, both with a grade of C or better. Management of the sales functions of a firm. Includes consideration of: organization, forecasting, sales force planning, selection, training, compensation and supervision of a sales force, setting territories and quotas, sales and cost analysis.