Graduate Catalog 2019-2021

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Programs of Study
Preface
Accreditations
University History
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A Public Liberal Arts University
Expectations of Students
Admissions
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Tuition and Fees
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Student Services
College of Arts and Sciences
J. Whitney Bunting College of Business
John H. Lounsbury College of Education
College of Health Sciences
The University System of Georgia
Georgia College Administration and Faculty
Academic Calendars
Federally Mandated Consumer Information
Course Descriptions
- ACCT - Accounting
- ANTH - Anthropology
- ARED - Art Education
- ARTH - Art Therapy
- ARTS - Arts
- BCOM - Business Communications
- BIOL - Biology
- BIOL - Biology
- BUAD - Business Administration
- CBIS - Computer Based Information Sys
- CHEM - Chemistry
- CRJU - Criminal Justice
- CSCI - Computer Science
- ECON - Economics
- EDCI Curriculum Instruction
- EDEC - Early Childhood Education
- EDEL - Educational Leadership
- EDEX - Special Education
- EDFS - Foundations and Secondary
- EDIS - Edu Interdisc Studies
- EDIT - Instructional Technology
- EDMG - Middle Grades Education
- EDRD - Reading
- EDSL - Education Second Language
- EDTL - Teacher Leadership
- ENGL - English
- ENSC - Environmental Sciences
- FINC - Finance
- FREN - French
- GEOG - Geography
- GEOL - Geology
- HIST - History
- HSCS - Health Science
- IDST - Interdisciplinary Studies
- KINS - Kinesiology
- LENB - Legal Environment of Business
- LOGS - Logistics
- MAED - Mathematics Education
- MATH - Mathematics
- MGMT - Management
- MKTG - Marketing
  - 5000
  - 6000
- MMIS - Management Information Systems
- MUAP - Applied Music
- MUED - Music Education
- MUEN - Music Ensembles
- MUSC - Music
- MUST - Music Therapy
- NRSG - Nursing
- ODED - Outdoor Education
- PHIL - Philosophy
- PHSC - Physical Science
- PHYS - Physics
- POLS - Political Science
- PSYC - Psychology
- PUAD - Public Administration
- RELI - Religion
- RGTT-Regents-Test
- SOCI - Sociology
- SPAN - Spanish
- WMBA - Web based MBA
- WMBA - Web MBA
- WMST-Women-s-Gender-Studies
- WMST-Women's Studies
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MKTG 6682 Promotional Strategies

Prerequisite: MKTG 6681. This course provides a comprehensive framework for the promotional efforts of marketing. Through this course student will develop a comprehensive Integrated Marketing Communications (IMC) Plan, integral to the business plan for a unique product service offering.

Credits

1.5

Distribution

MKTG

Notes

MKTG