Graduate Catalog 2019-2021
Graduate Catalog 2019-2021 > Course Descriptions > MKTG - Marketing > 6000 > MKTG 6682
Prerequisite: MKTG 6681. This course provides a comprehensive framework for the promotional efforts of marketing. Through this course student will develop a comprehensive Integrated Marketing Communications (IMC) Plan, integral to the business plan for a unique product service offering.