Graduate Catalog 2019-2020

MKTG - Marketing

MKTG 5161 Mktng and Distribution Theory

An analysis of the basic principles of marketing and its environment, with a focus on development of an understanding of ethical planning, implementing, and controlling marketing activities on a local, national, and international scale.

3

MKTG 5165 Small Business Institute

Prerequisite: Permission of instructor and graduate director. A hands-on experience concerned with the problems and responsibilities of starting and operating a small business. Students work in teams, consulting with small businesses and/or entrepreneurs on actual business problems. Graduate students are often used as team leaders.

3

MKTG 5980 Study Abroad

Prerequisite: Acceptance into a Georgia College & State University exchange program and permission of the Director of International Services and Programs. An individually designed and planned learning experience in the student’s major program of study at an institution abroad. Specific credits to be determined in advance of registration and study. Grading to be based on evaluation reports of the exchange institution. The course may be used to fulfill major requirements limited only by the program specific requirements of a discipline or the guidelines of the Georgia College & State University Study Abroad or Exchange Programs.

1 - 12

MKTG 6161 Advanced Mktg Theory and Appli

In-depth analysis of theory, principles, expected market behavior, and demands on the resources of the firm within a dynamic socially responsible environment. International and domestic considerations are emphasized. Stresses cases involving applications of marketing decision making.

3

MKTG 6162 Strategic Marketing Planning

This course gives students a hands-on approach to developing marketing plans. It focuses on the background analysis necessary for the foundation of marketing strategy including: competitor definition analysis, industry analysis, customer analysis and forecasting.

3

MKTG 6505 Special Topics in Marketing

This course meets special needs of students and/or the community. Approval of the graduate director is required prior to registering.

3

MKTG 6681 Marketing & Product Developmen

This course provides the foundation for marketing, a marketing plan, and specifically for the development of a unique product/service offering. Topics of study include the Four P’s of Marketing, with emphasis placed specifically on Product, the bundle of attributes given in a marketing exchange.

3

MKTG 6682 Promotional Strategies

Prerequisite: MKTG 6681. This course provides a comprehensive framework for the promotional efforts of marketing. Through this course student will develop a comprehensive Integrated Marketing Communications (IMC) Plan, integral to the business plan for a unique product service offering.

1.5

MKTG 6805 Independent Study

Comprehensive study and research on a topic of special interest. Approval of the graduate director and department chairperson is required prior to registration. *or approved undergraduate equivalent +students with an approved undergraduate equivalent should not enroll in this course

3

MKTG 6930 Applied Marketing

Prerequisites: College-Level Statistics and College-Level Economics. The course applies essential marketing concepts with the goal of achieving a competitive advantage for businesses in the marketplace. Topics of study include strategic marketing and its environment, marketing research, targeting and segmentation, consumer behavior, product and pricing decisions, distribution, and promotions including Integrated Marketing Communications activities.

3