Undergraduate Catalog 2015-2016
Undergraduate Catalog 2015-2016 > Course Descriptions > MSCM - Mass Communication > 3000 > MSCM 3351
Prerequisite: MSCM 3306. Course will educate students in the ability to develop a variety of messages across various platforms. Students will explore the theoretical foundations and practical production of messages, primarily within the public relations and advertising contexts.