Undergraduate Catalog 2015-2016
Undergraduate Catalog 2015-2016 > Course Descriptions > MKTG - Marketing > 4000 > MKTG 4164
Prerequisite: "C" or better in MKTG 3161. Management of the sales functions of a firm. Includes consideration of: organization, forecasting, sales force planning, selection, training, compensation and supervision of a sales force, setting territories and quotas, sales and cost analysis.