Undergraduate Catalog 2015-2016
Undergraduate Catalog 2015-2016 > Course Descriptions > MKTG - Marketing > 3000 > MKTG 3180
Prerequisites: ECON 2105 and ECON 2106. This junior level course introduces students to the global marketing environment. It discusses the differences faced in international marketing environments, the overall strategies companies can take, and the fundamental alternatives for operating abroad.