Undergraduate Catalog 2015-2016
Undergraduate Catalog 2015-2016 > Course Descriptions > MKTG - Marketing > 3000 > MKTG 3162
Prerequisite: "C" or better in MKTG 3161. A study of the consumer decision making process and the factors which influence it. Psychological, sociological, economic and cultural anthropological factors are examined. Their impact on marketing formulation, both domestic and international, is emphasized.