Marketing B.B.A.

NOTE: Marketing majors should take ECON 2106 for Area E and not take ECON 2100. MATH 2600 is a prerequisite for MGMT 3101 and should be taken for Area D Math.

Degree Requirements

Areas A-E (See Core section of this Catalog) (42 semester hours)

Area F (18 semester hours)

ACCT 2101Accounting Principles I

3

ACCT 2102Accounting Principles II

3

ECON 2105Principles of Macroeconomics

3

ECON 2106Principles of Microeconomics

3

or

3 hours of 1000-4000 level elective if ECON 2106 is used in Area E

3

CBIS 2220Principles of Info Systems

3

BCOM 2285Business Comm and Reports

3

Major Requirements (60 semester hours)

Business Degree Major Requirements (27 semester hours)

LENB 3135Legal Environment of Business

3

MGMT 3101Applied Business Statistics

3

MGMT 3141Principles of Management

3

MKTG 3161Principles of Marketing

3

FINC 3131Business Finance I

3

MGMT 3165Operations Management

3

MGMT 4195Strategic Management

3

BUAD 2172Business Ethics

3

International Requirements— Pick one

MKTG 3180Intl Marketing Environment

3

or

MKTG 4175Intl Marketing Strategies

3

MKTG 4175: Preferred

or one of these approved courses:
ACCT 3110International Accounting

3

BCOM 4283Global and Intercul Bus Comm

3

CBIS 4215Electronic Commerce

3

ECON 3220International Trade

3

FINC 3240International Finance

3

or

MGMT 4145International Management

3

Marketing Major Requirements (24 semester hours)

MKTG 3162Consumer Behavior

3

MKTG 4161Mktg Rsch and Decisions System

3

MKTG 4166Marketing Advertising and Comm

3

MKTG 4198Strategic Marketing

3

Select two courses from the following: (6 hours)

MKTG 3167Retailing

3

MKTG 3168Sports Marketing

3

MKTG 3170Professional Selling

3

MKTG 3180Intl Marketing Environment

3

MKTG 4164Sales Management

3

MKTG 4165Small Business Institute

3

MKTG 4175Intl Marketing Strategies

3

MKTG 4176Services Marketing

3

MKTG 4505Special Topics

3

MKTG 4605Internship/Coop Education

1 - 9

MKTG 4805Independent Study

1 - 3

MKTG 4980Study Abroad

0 - 15

MKTG 4999Undergrad Research-Marketing

3

3000-4000 level Business Electives, may include MKTG courses

6

Electives (3 hours)

Other Requirements

BIDS 1705First Year Academic Seminar

1

or

GCSU 0001Freshman Seminar

1

Total Credit Hours: 120

NOTES:
  • A grade of "C" or better is required in all courses included in the 24 semester hours of Marketing Major Requirements, to include the 6 hours of 3000-4000 level business electives.
  • Any First Year Academic Seminar may be substituted for BIDS 1705 or GCSU 0001.
  • To graduate, students must also fulfill other requirements specified in the Graduation Requirements Section of the Catalog.