Graduate Catalog 2013-2014
Graduate Catalog 2013-2014 > Course Descriptions > MKTG - Marketing > 6000 > MKTG 6930
Prerequisites: College-Level Statistics and College-Level Economics. The course applies essential marketing concepts with the goal of achieving a competitive advantage for businesses in the marketplace. Topics of study include strategic marketing and its environment, marketing research, targeting and segmentation, consumer behavior, product and pricing decisions, distribution, and promotions including Integrated Marketing Communications activities.